Online since 2011. Offline twice.
I grew up in Kashmir, where the internet can go off for years at a time. Twice I lost everything I'd built online, and twice I started again.
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2011
Facebook pages
In 9th class I built Facebook pages, grew an audience on them and sold them. My first sale brought in ₹1,500 ($25 back then). I've earned far more since, but I still remember that one: it showed me I could make a living online.
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2012
The Clues Arena website
By then I had grown eight Facebook pages organically. Next I started my first website, cluesarena.com, and earned from Google AdSense. I blogged there until about 2015.
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2016Internet off
The first shutdown
The internet in Kashmir went down, and my AdSense income went from $5,000–7,000 a month to zero. With nothing coming in, I went back to studying and started a Bachelor's in Computer Applications (BCA) to learn more about technology.
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2017
A $5 Fiverr gig
In my first year of BCA I could see the degree wouldn't teach me what I needed, so I started a $5 gig on Fiverr. It took five years there to earn what AdSense paid me in my very first year, and it stayed slow until 2019.
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2019Internet off · 2 years
Offline again, August 2019
The second shutdown lasted until 2021. When it came back, I started over from zero.
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2021
Back, and it stuck
This time I honestly had no hope of getting back. But Allah has always been by my side, and even with higher prices, 2022 went well and I was back on track.
It's 600+ websites now, 680+ Fiverr reviews, and Vetted Pro.
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2023
Wellness Arena, a local detour
I opened Wellness Arena, a gym named after Clues Arena, because I wanted to build something in the local market too. It's still running, but it pulled my focus away from web design, and within a few months I knew I wasn't enjoying it.
So I went back to web design with 100% of my focus.
Lesson learned: build your work around what you actually enjoy.
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2025
YouTube, third try
I'd failed at YouTube twice before, so I started a new channel, Naikoo Suhaib. I make website design and development tutorials, and videos that help freelancers grow.
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2026
Arenex Digital
A small remote team for websites, SEO and growth. I still lead every project myself, and I'm growing it step by step, at my own pace.
Clues Arena → Wellness Arena → Arenex
Every name comes back to the first one. Clues Arena was my first big thing, and at 15 I was already dreaming of turning it into a company. The work has done well since then. Now I'm building the brand I dreamed of back then, and aiming to make it big.