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Free website report

Find out what your website is costing you

Send me your website and I'll go through it myself: content, design, enquiries, Google, AI search and tracking. You get a written report of what's working, how you compare with your competitors, and what to fix first. Free, and no sales pitch.

Get my free report See a sample
  • You getA written report by email
  • How longWithin 3 business days
  • CostFree. No call needed
Sample report

What you get

A written report as a PDF, in plain English. Every report is written for your website, your town and your competitors, so no two are the same. The samples show the format and the level of detail.

  1. 01What's workingSo you know what to keep.
  2. 02How you compareWhat your competitors do better, and where you are already ahead.
  3. 03The problems, rankedEach with why it matters, its priority and how long it takes to fix.
  4. 04What I'd do, in orderThe steps to fix it and outrank your competitors, cheapest first.
Sample report cover for a skin clinic Healthcare practice View the sample (PDF) Sample report cover for a home remodeler Local service business View the sample (PDF)

Samples for made-up businesses. Yours covers your own website and the competitors that show up above you.

Example findings

The kind of things I find

Six findings from recent reports for local service businesses, with the details removed. Each one comes with why it matters, so you know what to fix first.

  1. 1
    Content

    Nothing has been updated in years

    The last edit to any page was years ago, and the blog has a single post. The installation page is one short paragraph, so a competitor describing the same service in more detail ranks for it and you don't.

    Why it matters Google and customers both read an unchanged site as a business nobody is minding.

  2. 2
    Design

    The design looks older than the business

    The layout, fonts and small photos look about ten years old, next to competitors who have rebuilt recently. The work itself is better than the website suggests.

    Why it matters The design doesn't need to be special, but it can't look abandoned. People judge it in seconds.

  3. 3
    Enquiries

    Your contact form asks too much

    The form asks nine questions, including budget and address, before anyone has spoken to you. There is no quick way to just ask a question.

    Why it matters Every extra field loses people. Name, contact and a short message is enough for a first enquiry.

  4. 4
    Google

    Directories rank above you, and you're missing from some

    For your main service and town, Angi, Yelp and YellowPages all appear above your website, and two other directories that rank for it, Houzz and the BBB, don't list you at all.

    Why it matters People who land on a directory also see your competitors. Complete your listings, add the missing ones, and each one links back to your website.

  5. 5
    Errors

    Small errors are holding the site back

    Nine links lead to pages that no longer exist, including your own name on the service pages. The phone number can't be tapped on a phone, and there's no structured data, so Google and AI tools like ChatGPT can't read the business details.

    Why it matters Each one is small and most are an afternoon's work, but together they cost you calls and make the site look unmaintained.

  6. 6
    Tracking

    You can't see what's working

    There is no Google Analytics and Search Console isn't set up, so there is no record of which searches bring people in or where they leave.

    Why it matters Set up Analytics, Search Console and Microsoft Clarity (free, shows where people click) so every fix can be measured.

Every report ends with "What I would do, in order": the afternoon fixes first, then the work that changes your search results.

How it works

Four steps, and you don't need a call

  1. Send your websiteYour website address and an email. Nothing else, no call needed.
  2. I go through it myselfNot an automated scan: I check it on a phone and a desktop, search for it, compare it with your top competitors, and test the links and forms.
  3. You get a written reportA plain-English report by email within 3 business days: what works, what doesn't, and what to do in order.
  4. Fix it yourself, or hire meEvery finding says what to do, so you can fix it yourself. If you'd rather not, I can do it for you.
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